There is an old saying that you never get a second chance to make a first impression, and the first part of your commercial building that people will experience is your entrance mats and reception flooring.
The saying itself, believed to originate with an advertising campaign for suits, has become a vital proverb that remarkably reflects more than you might expect about human psychology.
Whilst seldom a dealbreaker, the first experience someone has of your office, retail establishment or other place of business will shape the rest of their visit, so there is a potential tangible, financial effect that comes from having the right entrance flooring system.
This could be one that is highly effective at removing dirt from under people’s feet, leading to fewer muddy footprints. It could also be one that looks amazing and fits your corporate brand. If you choose one of our entrance flooring systems, it could even be both.
With all of that in mind, here are some of the biggest benefits of an entrance mat that looks great day in and day out.
It Sets The Tone For The Rest Of The Building
A reception will inherently be the most frequented room in any office building, as it will be both the primary entrance and exit. This means that it is the first sight that any visitor will have when they enter your building.
What is the first part of the reception area? It is almost always the entrance mat, silently welcoming countless people into the building and giving them a place to wipe their feet.
If it looks unique, aesthetically pleasing or even a little unusual, it will showcase a building, and by extension a company, that focuses on the little details and sets the stage for a more positive meeting.
It Showcases Your Brand And Vision
Modern companies strive to build their company around their brand’s vision, often consisting of a series of missions, values and aspirations for the long-term future of the company outside of profit ambitions.
Companies spend a lot of money and a lot of time figuring out their brand vision, and they will often shape every element of their companies around it. This includes their choice of entrance mat.
If a company strives to think differently, that might be reflected with a bright floor mat that aims to uplift or immediately spark a reaction from a visitor. In other cases, a mat can showcase a mission statement.
It Makes It Clear When Cleaning And Refurbishment Is Necessary
The double-edged sword of a brightly coloured and intricately detailed custom entrance mat is that on nasty, mud-flicked days such as the ones we commonly experience in winter, it has a tendency to show mud more than a standard black or charcoal mat.
It is not quite as drastic as this, given that entrance mats are designed with an acute awareness of their purpose, but they are a great barometer for how intensely your cleaning schedule needs to be in order to keep your offices as beautiful and good-looking as possible.
It also reduces cleaning times, as more dirt tracked into the mat means less that ends up in your offices.