We’ve all been there – you’re trying to find a business premises for a meeting and although you think you’re in the right place, you’re not quite sure because the foyer of the building looks like many others you’ve been in.
Sometimes what you’re looking for is a very clear sign that you’ve stepped into the right place. While you will likely have your company’s branding somewhere on a wall, you may also want to consider how you can welcome people with your branding from the very beginning.
We’re talking about a custom door mat so that no matter who steps over the threshold and onto your EMS entrance matting systems they know they’re in the right place.
There are lots of reasons why branding is important to businesses – such as helping build recognition for your organisation and ensuring you look professional to prospective customers or partners.
Remember also that making your branding visible can help build employee engagement by signalling to everyone who your business is and what it stands for.
But how does that translate to door mats and what does a branded entrance mat need to look like?
How to customise your business door mat
Firstly, there is no right or wrong way to customise a door mat for your business’ premises. You might decide to order custom matting featuring your company logo, or perhaps you prefer a more subtle touch and simply want it to reflect your brand colours.
Either option can work and which is best for you will likely depend on the design of the rest of your space.
Depending on the type of business you run, a patterned door mat might be appropriate. These can work particularly well in hospitality settings, for instance, where they help set the mood and show customers that they have stepped into a different environment to the one outside.
Also think about how you can use your entrance matting to help create a cohesive space, by which we mean one that reflects your brand’s ethos and culture. Your door mat is likely to be one of the first elements someone sees as they enter your building.
From there they may spot pieces of furniture, signage and other design features in your building, so make sure all of these align. Using your brand colours throughout your business’ interior can be a good way to reinforce the overall branding.
Then think about how your entrance matting ties in with the rest of your premises throughout this process.
Work with your designer to see how you can bring elements of your company’s branding into other parts of the property. The most common options are through colour and signage, as we’ve already explained, but don’t be afraid to get creative.
Perhaps customised entrance matting could highlight how valuable branding at a floor level can be. Could you roll this out further to include customised flooring to help people find their way around your premises, for instance?
We think that customised entrance matting is a great invitation to be creative with your branding and help even more people identify your business when they’re out and about.